Are Open Houses a Waste of Time?

Are Open Houses a Waste of Time?

“Are open houses a waste of time?” is another question Becky hears regularly, especially from experienced homeowners who have sold before.

Her answer: open houses are one tool, not the tool.

Becky uses open houses intentionally when:

• The property photographs beautifully and shows even better in person.

• The location benefits from weekend traffic and neighborhood foot traffic.

• There’s a strategy for capturing visitor info and following up, not just putting out a sign and hoping.

With AI‑assisted marketing, Becky boosts open house success by promoting them to the right buyer profiles, crafting attention‑grabbing event descriptions, and auto‑following up with visitors afterward. That turns an “old school” tactic into a data‑backed, lead‑generating event.